Are you ready to level up?










Ready to live the life you've been dreaming of?

To really level up your clothing line.

To make it a household name.

The day when you turn on your favorite TV show & the main character is wearing YOUR shirt.

To be scrolling through your Instagram feed & see the biggest stars rockin' your clothes.

To have your line displayed in your favorite store's windows.

Best of all, to open your bank statement & see all of those sales landing in your account!

Now *that* is awesome!!

We know how daunting it can be.  You have your designs.  You have your website & some sales.  But how do you make your brand into a household name?

Dan “Punkass” Caldwell, founder of TapouT, and Andrea Lake, Founder of Delinquent Distribution have both made millions selling t-shirts.

And now, they want to show you how.

Dan & Andrea have built a game changing 6 week course to hyper accelerate your growth.

And avoid the costly mistakes they made along the way.

  • How much should you be paying for a t-shirt?
  • How many should you get printed of each design?
  • Where do volume discounts come in?
  • What's the best way to set up your website?
  • Who do you use as payment processors?
  • How do you get amazing photos of your clothes?
  • How do you get into stores?
  • How do you get your clothes onto a TV show?
  • On your favorite band?
  • Is it worth the effort to get clothes on social media stars?
  • How do you set up a booth at a local event?
  • What's the best way to display at a tradeshow?
  • Should you even be going to tradeshows?
  • How do trademarks & legal work? 
  • How do you protect your designs?
  • What's the best way to package your clothes?
  • Which one of these things is the most important?
  • What should you do first?

It's enough to make your head spin!  

Relax.  Take a deep breath.  We've got you.  

Dan & Andrea have broken up the whole process of growing your t-shirt company into bite sized chunks.  

The ultimate road map.  

AND the best tool in your arsenal.  Whether your t-shirt company is doing $500 a year or $500,000 a need this.  

These lessons *will* get you to the next level up in your business.

What you get with the 6 week How to Build a T-Shirt Empire course:

  • Weekly 90 Minute Classes
  • How to Build a T-Shirt Empire 140 Page E-Book
  • The Brand Exposure Bonus Pack Video
  • The Brand Exposure Bonus PowerPoint
  • The Early Bird Bonus Pack Video
  • The Early Bird Bonus Pack Power Point
  • 6 Week Self Guided Video Course (10+ Hours of Content)

Includes Secret Tactics for:

  • Sales 101
  • Budgeting & Suppliers
  • Sales & Growth
  • Online Sales
  • Social Media Tips
  • Marketing & PR
  • Events & Tradeshows
  • Licensing
  • Selling to Boutiques
  • Selling to Chain Stores
  • Getting Your Clothes on TV & In Movies
  • Getting Your Brand on Celebrities
  • And much, much more

BONUS:  Access to our Private Interactive Facebook Community

**Dan and Andrea personally answer questions on the Private Facebook Community.**

Learn From Our Mistakes:

Starting a company can be so daunting.

Where should the money go? Do I get shirts printed first? Create a website? Make catalogs? How do I get buyer names? Store addresses? Sell on Teespring? Attend tradeshows? Which is most important? It’s overwhelming.

In 6 weeks, Dan & Andrea will coach you step by step through the entire process.

Our Knowledge Is Yours:  

Get detailed information on every step along the way.

Learn to market, test your designs, get clients and close the sale. Dan & Andrea show you the best suppliers & vendors, negotiate fees. Structure your budget your money, market your company, and build a better website, buy ads that convert on social media. Everything.

We’ve been there, and we can show you how to get where you want to go.

We Answer Your Questions:

We’ve created a super interactive Private Facebook Group just for our Mogul Course Owners!

Dan and Andrea personally go on the Private Owner's Facebook Group several times a week and answer questions from our Owners.

Enroll in the Mogul Course today & get Exclusive Access to the best resource you can have as a T-Shirt Entrepreneur!

Grow Your Business Huge:

Dan Caldwell built TapouT to hundreds of millions in sales. Andrea Lake has owned sales rights to chain stores for the merch of giant brands: Minecraft, World of Warcraft, Call of Duty, Walking Dead, etc. They will coach, mentor and guide you through the steps that can take your company to the next level of your success.


Week #1: Sales 101

Top to bottom techniques to properly test your new designs & make those sales! Checking the concept of your brand. Techniques to make sure people want to buy what you have to sell. AND what to do if they don’t. Also how to do all of that with the smallest amount of money. As well as design, logos, trademark & legal.

Week #2: Budget & Suppliers

This week *will* save you money. Even if your supply chain is established. Dan & Andrea will tell you their techniques for saving money on screen & set up fees, how to pre-negotiate discounts with your screen printers if they deliver late. Also covers, finishing houses, vetting vendors, creating accessory lines, detailed budget allocation (hint: marketing, marketing, marketing).

Week #3: Sales & Growth

You have some sales, but how do you make a killing? Detailed sales strategies to mom & pop stores, boutiques, specialty shops. Best practices for selling at events, and strategy for tradeshows that saved Dan & Andrea thousands in the beginning, and made millions in the end. Also covers, increasing web sales, sample sales calls to stores, how to bundle sales, and best secrets to get the store clerks really on your side, their your best ambassadors at the point of sale.

Week #4: Online Sales & Marketing

Online sales & marketing are so important they deserve their own week. We spill the secrets to using sites like Teespring to your best advantage, as both a sales funnel & to test your best sellers. Best practices and recommended budgets for running Facebook & Google, and figuring out what really converts. Also, techniques to take your online success, and bring it into stores.

Week #5: Marketing & PR

You can have the best product in the world, but if not one knows it exists…you’re in trouble. Learn to brand your line, create amazing social media feeds on Instagram, Twitter & Facebook. Creating an aspirational story the engages your customer is essential for longterm success. Also, how to get your clothes on celebrities, use paid placement to your advantage, and secret tricks to mailing your designs to costume designers and internet stars & getting free placement on web, TV shows and movies.

Week #6: Getting BIG

Building a million dollar brand rarely happens by accident & luckily there is a formula to success. Learn Dan & Andrea’s best secrets on how to double down on what’s working, hire the best sales reps, and license your brand. Also, learn the in’s and out’s of selling to chain stores, when is it time to approach the stores, how to pitch the buyers, set up your accounts, negotiate terms and avoid chargebacks.

Get started TODAY!  Sign up now & get instant access to Week One.  

Click the Build My Empire button, join now, and we'll see you inside!